ThatApp connects every platform your organization uses, builds a permanent encrypted data lake from all of it, and gives you an organizational AI — AVA — that has read everything in that lake and can act on it.

Here is what that means in practice.

Your data lake

When you connect a platform — Podio, Salesforce, QuickBooks, or any of the 181 platforms ThatApp supports — ThatApp reads your complete data history and creates an encrypted copy in your private data lake. That lake is structured, searchable, and permanently yours.

From that point forward, every change on the connected platform is reflected in your lake within seconds. Record created, updated, or deleted — your lake knows immediately.

This is not a backup on a schedule. It is a live, continuously updated copy of your organizational data across every platform, in one place, always current, always yours.

AVA, your organizational AI

The moment your lake is populated, AVA begins reading it. She learns your platform structure, your record history, your workflow patterns, and your organizational context.

When you open a conversation with AVA, she is not starting from zero. She already knows your history. You ask questions in plain language. She answers from your actual data.

AVA also builds things. Tell her you need an automation. She builds it. Tell her you need a document generated from your Salesforce data and QuickBooks invoice history. She generates it. AVA has 173 distinct actions she can take across your connected platforms.

IRIS, your organizational intelligence

IRIS runs every night across all your connected platforms and produces an organizational health picture: data consolidation, process integrity, automation health. Every Thursday it delivers a plain-language brief — what changed this week, what similar organizations are experiencing, and one thing worth acting on.

What this costs

Four dimensions. Nothing else.

  • Records stored: $30 per million records per platform per month
  • Platform connections: $30 per connected platform per month
  • AI tokens used: $30 per million tokens per month
  • SQL databases: $10 per connected database per month

No per-seat fees. Every team member who needs access has access.

Related: How to Connect Your First Platform · What IRIS Tells You About Your Organization