# Email Campaigns With RELAY

> RELAY can send outbound email campaigns to contacts in your connected platforms. Build the audience, write the email, schedule it, and track opens.
> Help → RELAY → Email Campaigns With RELAY

URL: https://thatapp.io/help/relay/relay-campaigns
Category: RELAY — Email

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RELAY includes a basic outbound email campaign capability — send a single email to a list of contacts from your connected platforms.

**Creating a campaign**

Tell AVA:

> "I want to send an email campaign to all active clients in our Podio Client app."

AVA will ask:
- What should the email say?
- Which field contains the email address?
- Are there any contacts to exclude (opt-outs, specific statuses)?
- When do you want to send it?

**Writing the email**

Write the email content in plain language. AVA will format it. The email supports the same variables as auto-replies — you can personalize with the recipient's name, their record values, or any field from the source platform.

**Scheduling**

Tell AVA when to send the campaign: immediately, at a specific date and time, or as a recurring schedule (for ongoing email programs).

**Tracking**

After sending, RELAY tracks:
- Delivery status (delivered, bounced, failed)
- Open rate (for emails opened via ThatApp's tracking pixel)
- Unsubscribes (RELAY automatically adds an unsubscribe link to every outbound email)

Ask AVA: "How did the client campaign perform?" for a summary.

**Opt-out handling**

RELAY automatically handles unsubscribes. When a recipient clicks the unsubscribe link, their email address is added to a suppression list and excluded from all future campaigns. You do not need to manage this manually.

**Related:** Setting Up Auto-Reply Rules · How RELAY Works