# Finding and Fixing Duplicate Records

> AVA can scan any connected platform for duplicate records, show you the matches with confidence scores, and help you resolve them.
> Help → AVA AI → Finding and Fixing Duplicate Records

URL: https://thatapp.io/help/ava-ai/ava-duplicate-detection
Category: AVA AI — Your Organizational Brain

---

---

Duplicate records accumulate in every platform over time. AVA can find them, show you the matches, and help you decide what to do with each one.

**Step 1: Ask AVA to scan for duplicates**

> "Find duplicate records in our Salesforce contacts."
> "Are there any duplicate companies in Podio's Client app?"

AVA will run a duplicate scan against the platform you specify, comparing records on key fields like name, email, and phone number. For large datasets, this can take a few minutes.

**Step 2: Review the results**

AVA presents duplicate pairs with a confidence score (0–100) indicating how likely they are to be true duplicates. High-confidence matches have identical or near-identical key fields. Lower-confidence matches share some fields but differ on others.

**Step 3: Resolve each pair**

For each pair, you can:
- **Merge** — Keep one record, copy unique data from the other, delete the duplicate. AVA will show you which fields differ before you confirm.
- **Keep both** — Mark them as reviewed and not duplicates. They will not appear in future scans.
- **Investigate** — Ask AVA to show you the full history of both records before deciding.

**Step 4: Set up ongoing monitoring**

> "Notify me when new duplicate records appear in Salesforce."

AVA will set up a recurring scan and alert you when new potential duplicates are found.

**What AVA cannot do**

AVA will not automatically delete or merge records without your confirmation. Every resolution requires a review step. There is no bulk auto-merge.

**Related:** How to Audit Your Organization With AVA · The Possimpible™ Tag Field